SEO or search engine optimization is the building block of digital marketing. SEO strategies should be ingrained in content writing, website development, email marketing, and blog writing for devising effective and innovative digital strategies.
Here are some of the top reasons for investing your time, effort, and money in SEO.
1. Frequent Use of Search Engine
In our day to day life, we rely heavily on the Google search engine (which holds 92% of the search engine market share) for getting the required information about anything and everything. Whether it is about the most trending news, viral videos, recipes, latest fashion, weather forecasts, makeup deals, and whatnot, we take out our smartphones and type our queries on the Google search bar. Within seconds we get a gazillion of sites with the most relevant websites on the top result. Here is a demo. In less than a minute, 0.45 seconds to be exact, I got 1640 000 000 results for my query “most trending news”, which spans over many SERPs (search engine results pages) at the bottom. The site http://www.ndtv.com has bagged the top search results. It is called organic result. Notice that I didn’t type the name of this news channel, I typed my query and Google found the most relevant results after running many algorithms at the back.
2. The top results get the most clicks
According to Moz, “the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.” Therefore, it is vital to secure the top ranking in the google search results. The percentage of clicks drops for the second and the subsequent SERPs.
3. Free marketing
You are not liable to pay any money to Google for appearing organically on top results. It is non-paid advertising and gives you a considerable advantage over your competitors. By optimizing your content and website for SEO, you leverage search engines to increase website traffic for new customers.
4. More leads and conversions
Once the website traffic starts gaining momentum, it generates more leads. The leads then help in understanding the potential customer's habits and liking. Based on the data, digital strategies are revised to attract more similar customers. Ultimately, there are better chances of conversations and higher sales.
PS: If you are looking for business expansion locally, then you must explore local SEO. It will give your business more visibility in local communities and will bring more foot traffic to your brick-and-mortar stores in no time.